Cooperation with a graphic designer is an inseparable stage in the development of many companies. Logo, new website, online store, social media… well designed visual identity of the brand influences its reception by the customers, helps to find new recipients and is undoubtedly the key to a marketing success. How to start working with a graphic designer so that the effects of his work will allow you to achieve your goals?
All posts by Zuzanna Metkowska
The hardest part of starting up is starting out
“Is it possible for you to make a project and send it to me, and then we will decide if you have appealed to my taste?” – about the fact that it is not beautiful what is beautiful, but what pleases someone.
What is the best graphic designer in the world? One, that reads the mind of the client 🙂 Unfortunately, we have never heard of such a person. The stage of collecting inspirations and preparing initial designs is a stressful time both for the client, who wonders whether the graphics proposals will meet his expectations, and for the designer himself , because it depends on him how future cooperation will develop. Suiting the customer’s taste is a dream of every designer. However, it is not easy, especially if the client does not have any, even initial, vision of what the final result should look like. How to support a graphic designer in a designing process?