How to build a perennial seller?
Have you ever wondered why some works are considered great success and are known and bought even after decades? In every industry – publishing, film, restaurant, software development – certain products (works) can be described as “timeless”.
“How is it possible that the movie The Shawshank Redemption was unsuccessful at the time of its release, but eventually grossed over $100 million and became a cult film?” – This is one of the questions the book carefully answers.