How to pick an idea for a startup? Part 1

This topic is so extensive that I’m going to divide it into two parts. The first part is rather  addressed  to people who haven’t run a startup before.


  1. About the essence  of running a startup – how to define it in a few words.
  2. What is  the purpose  of running a startup.
  3. What questions you should answer before you  start thinking  about an idea for a startup.
  4. Why the idea itself can be less important than all the other questions shown in this entry.
  5. You’ll read a couple of inspiring topics which will probably change your nearest future.
  6. You’ll read about my experiences with startup ideas within following weeks in the next part of this entry. 🙂

It’s not important what your customers say but what they do

In  our life, we tend  to have  some  inconsistency – we say something and then do something else. If you are employing somebody in your company, you could have encountered a situation when your employee, on one hand, praised your company and claimed to be happy with the cooperation, and a month later he  quit his job and went to the competition. One day in dismay a  husband finds out that his wife is cheating on him, although he was sure that everything was okay. In trade it can turn out that everybody around praises your product, but no-one will eventually buy it.


What’s the secret of a startup’s success?

A legendary hero is usually a founder of something – he begins a new era, forms a new religion, establishes a new town, or creates a new lifestyle. In order to create something new one has to give up the old and set off to search for initial concepts– some catchy idea with potential to introduce something new.

– Joseph Campbell, Power of Myth